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Vision& Expansion Goals

As a family business with a strong tradition of craftsmanship, ASSI STEEL is driven by a vision of growth and customer satisfaction. The company aims to expand its market reach, both regionally and internationally, and aspires to become one of the leading manufacturers in the Lebanese industry. Central to this vision is the goal of building a base of satisfied customers through continuous innovation and quality enhancement.





Core Values

  • Quality Excellence: Maintaining rigorous quality standards across all products and services.
  • Affordability: Offering value-driven solutions without compromising on quality.
  • Innovation: Continuously adopting the latest technologies and design trends to stay competitive.
  • Customer-Centric Approach: Prioritizing customer satisfaction through personalized service and attention to detail.

















Production Capabilities


At ASSI STEEL, all production is conducted internally at the company’s state-of-the-art manufacturing facility, which houses over eight specialized departments, including:

  • Woodworking
  • Metal fabrication
  • Glass processing
  • Upholstery
  • Painting and finishing
  • Assembly

This vertical integration allows ASSI STEEL to maintain strict quality control across all stages of production and ensures that every product meets the company’s high standards. The company employs over 150 skilled professionals dedicated to delivering excellence in every aspect of the manufacturing process.